Why not benefit from our marketing expertise?
The best results are rooted in a synergistic strategy, trackable through defined KPIs. Our nimble team is trained to flex with the trends in real time to help our client’s reach their goals.
Business strategy, meet marketing strategy.
We sincerely believe that when marketing is built on a deep, comprehensive strategy, it worx! Not only will it be more effective in increasing sales, but it will also have a broader impact on the pride and brand loyalty of the team, company, and its customers.
Case studies
Our results speak
for themselves.
Increased product sales by 58% during peak selling season as compared to previous year. Over 8.4M impressions from media placements and a total reach of 3.4M consumers. Increased community growth by 308% and engagement by 122%.
Case studies
Our results speak
for themselves.
Reached over 1M+ industry professionals within niche industry and gained increased brand exposure by 35%, as well as brand authority and credibility.
Case studies
Our results speak
for themselves.
Grew social community to more than 81,000 followers. Generated 150+million total impressions via social channels, 19.2 million online placements and increased sales and product visibility.
The MIW Difference
We don’t just meet your goals, we exceed them.
At MIW, we are an integrated marketing agency that creates strategies and actionable plans to address your unique needs, your customers, and your objectives. We then execute only on marketing channels that reach, convince, and convert your customers.
Our services
Services that match your industry needs.
We’re experts in convincing and converting buyers. That’s what we do. We break that expertise down into several specialties, from content and social marketing to search marketing and media buying for a cohesive strategy that packs a big punch.
Branding
- Brand Strategy
- Brand Messaging & Positioning
- Logo & Material Creation
- Brand Guidelines
Digital
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Local Search
- Mobile/Display & Geofencing Advertising
- Dynamic & Static Retargeting
- Website Design & Development
Content
- Content Strategy & Creation
- Copywriting & Editing
- Blogs Strategy & Creation
- Lead Magnet Creation
Creative
- Conceptual & Graphic Design
- Illustrations & Photography
Marketing
- Marketing Strategy
- Marketing Plan Development & Execution
- Product/Service Launches
- KPI’s
- Measurement, Analytics & Reporting
Social amplification
- Social Strategy & Planning
- Content Creation
- Channel Management
- Ad Creation & Optimization
- Influencer Program Creation & Management
TRADITIONAL
- Print & Broadcast
- Media Planning & Buying
Have other project needs?
We can help.
The Team
We pride ourselves in being your branding and marketing partner.
The Marketing Initiative Worx team, led by branding and marketing powerhouse Liz Papagni, serves to build and market your brand for greatness, while having fun along the way. Our group of seasoned professionals are experts in their fields and at the top of their games, with not just degrees and certifications that set them apart from other marketing experts, but also years of experience.
Our branding and marketing specialists have propelled companies of all sizes, including Fortune 500 brands.
LIZ
CEO & Strategist Extraordinaire
Alia
Social Media Maven
Lance
Creative Wizard
Dominic
Web Design & Programming Magician
Anthony
Digital Phenom
Jen
Content Queen
YOU are our business.
We cherish each client relationship and work to become your trusted team members. Your best interests always come first as we search for ways to maximize your opportunities. We strive to be responsive, collaborative, and always deliver no matter what it takes.
Our kind, compassionate, high-integrity, and driven culture extends to our client relationships, enabling a mutually respectful, fun, transparent, and accountable experience. We always help each other to achieve greatness.
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