Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]
Once upon a time, Sales and Marketing were in the same department in almost every company. The two were tied together so tightly that most didn’t realize there was a difference. Now, of course, we know better. Sales and marketing often have their own separate departments and, in the most successful of organizations, support each other. Some brands now also [...]
If there’s one common theme throughout the trends expected to drive marketing in 2025, that theme is AI. Artificial intelligence will likely be a part of almost every key trend that emerges this year. The best leaders will know when AI is helpful and when it could actually harm your efforts. Let’s examine the ways AI will likely influence trends [...]
Search engine marketing and search engine optimization are two of the most crucial pieces of almost any marketing strategy, but lately you may feel as though search tactics and algorithms are changing more quickly than you can keep up with. Even the vocabulary around search marketing seems to grow by the day, with terms like generative engine optimization and answer [...]
