It’s a new year, which means new lists of expected marketing trends for 2026. As many might expect, most of these lists involve AI in some way or another. And, yes, AI will likely be part of many strategies, at least for those who haven’t already adopted the technology based on the expected trends lists of 2025 and 2024…and even [...]
In commerce, whether in physical stores or online, the easier it is to make a purchase, the more likely you are to make a sale. And making purchasing easier means removing any friction that might slow or stop the act of buying. Almost every innovation and improvement in marketing has been to remove friction: first adding ecommerce to brick-and-mortar options, [...]
A recent report detailed the many reasons why 95% of AI pilot programs had failed for enterprise businesses. Small to medium businesses that had high hopes for cutting budgets with the help of AI had those hopes dashed when they realized how many large companies saw a 0% return on investment. Does that mean AI is dead before it even [...]
At some stage, you may determine that marketing leadership is necessary to continue growing your business. This could be due to quick growth for a small business, loss of market share for a medium business that has never needed marketing leadership before, or perhaps a change in leadership for enterprise level businesses. Whatever the reason for needing marketing leadership, a [...]
