If there’s one common theme throughout the trends expected to drive marketing in 2025, that theme is AI. Artificial intelligence will likely be a part of almost every key trend that emerges this year. The best leaders will know when AI is helpful and when it could actually harm your efforts. Let’s examine the ways AI will likely influence trends [...]
Search engine marketing and search engine optimization are two of the most crucial pieces of almost any marketing strategy, but lately you may feel as though search tactics and algorithms are changing more quickly than you can keep up with. Even the vocabulary around search marketing seems to grow by the day, with terms like generative engine optimization and answer [...]
The holidays are the most wonderful time of the year for consumer-based ecommerce and retail marketers, as increased sales are almost always guaranteed. The nature of the season is that people will spend, spend, spend—starting well before Black Friday and continuing right up until Christmas Eve. Once the holidays are over, however, brands struggle to maintain those new customers. Why? [...]
Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]
