We’re all familiar with the basic buyer’s journey: Awareness, Consideration, and Decision. This hasn’t changed, and it never will. What has changed, particularly as digital marketing continues to grow and evolve, is how marketers can guide buyers through each step, from the first discovery of their products or services to the purchase—and then beyond to the customer’s satisfaction for the [...]
With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]
It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
For years, marketers have had their eyes on Generation Z, and for good reason. This is the largest cohort of consumers, at 25% of the global population. They’ve just barely edged out Millennials for the top spot, and Baby Boomers now comprise only 14% of consumers. In other words, when it comes to spending, Gen Z is the future. The [...]
