What Is Programmatic Advertising?

There’s a memorable quote in the 1986 movie Ferris Bueller’s Day Off: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That line couldn’t be more applicable in 2022. Replace the word “life” with “digital marketing” or “your target audience,” and we get a head start on what programmatic advertising [...]

By |2022-06-28T07:38:54-07:00June 28th, 2022|

Social Media Trends Every CMO Should Know in 2022

Knowing the trends before they become trends is necessary for successful social media marketing. In 2021, more than 72% of Americans used social media platforms on a regular basis. If you want to keep those users’ attention, it’s imperative to stay up to date with current and upcoming trends in social media marketing. That may sound like a tall order with trends coming [...]

By |2022-02-07T07:44:05-08:00February 7th, 2022|

Convincing and Converting Buyers Through Social Media Marketing

Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, is the most powerful marketing [...]

By |2020-03-04T06:56:36-08:00March 4th, 2020|

Using TikTok to Reach Generation Z Consumers

Influencers have made their mark on Instagram and YouTube, with 89% and 70% of users on these platforms, respectively. It’s fair to say that these will continue to be the platforms of choice for influencers in the coming months, but it’s also important to look forward to the platforms the next generations will—or already are—using. That’s where TikTok, a wildly [...]

By |2019-09-19T07:40:47-07:00September 19th, 2019|
Go to Top