No matter how you examine the buyer's journey, it’s the same every time. Awareness. Consideration. Decision. Every stage must occur before a purchase is made. To carry further, of course, is the delight phase, which consists of customer appreciation and service to ensure the buyer comes back for more. In many ways, buyer’s journey has evolved. As we discussed previously, [...]
There’s a memorable quote in the 1986 movie Ferris Bueller’s Day Off: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That line couldn’t be more applicable in 2022. Replace the word “life” with “digital marketing” or “your target audience,” and we get a head start on what programmatic advertising [...]
Knowing the trends before they become trends is necessary for successful social media marketing. In 2021, more than 72% of Americans used social media platforms on a regular basis. If you want to keep those users’ attention, it’s imperative to stay up to date with current and upcoming trends in social media marketing. That may sound like a tall order with trends coming [...]
Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, is the most powerful marketing [...]
