For years, B2B marketers have struggled to build lasting connections with customers. Even account-based marketing, where content and messaging is tailored to an audience of one, often misses the mark. Using data to segment potential buyers and then personalize the messaging—that’s only as good as the data. Even white papers and case studies seem to fall on deaf ears at [...]
You may have several reasons for using AI in your marketing and branding. Some adopted AI to save money; some chose AI to streamline their workflow. Still others jumped on board simply because everyone else did, and they were afraid to be left behind. No matter your reason for making AI part of your marketing and branding efforts, you’re one [...]
It’s a new year, which means new lists of expected marketing trends for 2026. As many might expect, most of these lists involve AI in some way or another. And, yes, AI will likely be part of many strategies, at least for those who haven’t already adopted the technology based on the expected trends lists of 2025 and 2024…and even [...]
In commerce, whether in physical stores or online, the easier it is to make a purchase, the more likely you are to make a sale. And making purchasing easier means removing any friction that might slow or stop the act of buying. Almost every innovation and improvement in marketing has been to remove friction: first adding ecommerce to brick-and-mortar options, [...]
