Why Food and Beverage Brands Need Digital Marketing More than Ever

We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]

By |2021-04-13T04:26:37-07:00May 31st, 2018|

Managing Your Brand Across Multiple Platforms

Today’s consumers use a staggering amount of screens. In fact, it’s estimated that Millennials use three screens at any given time, and Generation Z spends time on five or more screens. In other words, if you want your message heard and seen, you must figure out how to reach these buyers on tablets, phones, televisions, laptops, and desktops. Let’s Get [...]

By |2021-04-13T04:28:11-07:00June 20th, 2017|

3 Branding Goofs That Could Change Your Image

Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of your favorite companies released a product or service that just didn’t fit the brand you’ve grown to know and love. A departure from your brand mission and vision could happen if you’re not careful, and the result is always confusion [...]

By |2021-04-13T04:29:53-07:00May 30th, 2017|

5 Tips to Fix a Bad Business Reputation

Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]

By |2018-01-24T10:53:37-08:00April 13th, 2017|
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