Generation Z’s spending power is expected to reach between $12 billion and $12.6 billion by 2030, the fastest purchasing power growth of any generation before. Generation Z influences 40% of household purchases and, in B2B spaces, 67% of purchases worth $1 million or more. Marketers and executives who haven’t yet figured out how to appeal to this generation will continue [...]
Your content is the backbone of your B2B marketing strategy. Decision-makers rely on the content you provide to research how your products and services can provide solutions to their problems. Around 70% of B2B journeys are already complete by the time a buyer reaches out to the sales team, meaning they do their own homework and have the answers they [...]
For years, B2B marketers have struggled to build lasting connections with customers. Even account-based marketing, where content and messaging is tailored to an audience of one, often misses the mark. Using data to segment potential buyers and then personalize the messaging—that’s only as good as the data. Even white papers and case studies seem to fall on deaf ears at [...]
You may have several reasons for using AI in your marketing and branding. Some adopted AI to save money; some chose AI to streamline their workflow. Still others jumped on board simply because everyone else did, and they were afraid to be left behind. No matter your reason for making AI part of your marketing and branding efforts, you’re one [...]
