With a new year around the corner, you probably already have many of your strategies in place, or at least in progress. You probably already have your eye on several potential marketing trends you expect to emerge in 2024, as well as current trends you expect to see either wither or flourish. Let’s take a look at the things we [...]
It’s almost 2024. If you’re not exploring opportunities for more inclusive marketing, you can be sure you’re very, very far behind your competitors. People want to see themselves in the marketing messages they receive every day. When they don’t, they assume the products and services offered aren’t for them. No one spends money on products and services that aren’t for [...]
For years, marketers have had their eyes on Generation Z, and for good reason. This is the largest cohort of consumers, at 25% of the global population. They’ve just barely edged out Millennials for the top spot, and Baby Boomers now comprise only 14% of consumers. In other words, when it comes to spending, Gen Z is the future. The [...]
Rumors of a coming recession persist. On one hand, the recent debt ceiling scare had many watching from the edges of their seats. On the other hand, however, the GDP continues to increase each quarter, unemployment remains at near historic lows, consumer spending continues to rise, and the stock market is currently surging. However, because shouts that recession is coming [...]
