About Liz Papagni

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So far Liz Papagni has created 188 blog entries.

Proving Brand Worth in the Face of Economic Instability

Rumors of a coming recession persist. On one hand, the recent debt ceiling scare had many watching from the edges of their seats. On the other hand, however, the GDP continues to increase each quarter, unemployment remains at near historic lows, consumer spending continues to rise, and the stock market is currently surging. However, because shouts that recession is coming [...]

By |2023-06-12T11:26:28-07:00June 12th, 2023|

What You Need to Know About Using AI for Marketing

With more than 61% of marketers using some form of AI in their marketing efforts, even the most dyed-in-the-wool, old-school marketer is aware of artificial intelligence. It’s impossible to avoid the chatter around ChatGPT, right? Many of the people who’ve incorporated AI into their daily work lives have called it nothing short of miraculous. It’s cool to be enamored with [...]

By |2023-05-16T12:53:49-07:00May 16th, 2023|

Discover 5 Ways to Recognize a High-Performing Fractional CMO

Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]

By |2023-04-27T01:08:26-07:00April 27th, 2023|

4 Things a Fractional CMO Juggles Every Day

If you’re trying to run a business without adequate marketing leadership in place, there’s a very good chance that you’re the one juggling a lot of things—or, worse, you expect someone without the necessary experience to juggle for you. For many CEOs and business owners, marketing sounds simple enough. You’re just educating the public about your company and your products, [...]

By |2023-03-29T11:01:16-07:00March 29th, 2023|
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