With more than 61% of marketers using some form of AI in their marketing efforts, even the most dyed-in-the-wool, old-school marketer is aware of artificial intelligence. It’s impossible to avoid the chatter around ChatGPT, right? Many of the people who’ve incorporated AI into their daily work lives have called it nothing short of miraculous. It’s cool to be enamored with [...]
Not every great marketer is cut out to be a CMO or Fractional CMO. In fact, the inherent personality traits and characteristics of marketers tend to be the opposite of what a CMO needs to succeed. However, there are a handful of marketers with the organization and analytical thinking needed to become not just a CMO or Fractional CMO, but [...]
If you’re trying to run a business without adequate marketing leadership in place, there’s a very good chance that you’re the one juggling a lot of things—or, worse, you expect someone without the necessary experience to juggle for you. For many CEOs and business owners, marketing sounds simple enough. You’re just educating the public about your company and your products, [...]
There is no question that marketing professionals are a different breed with a host of characteristics not often found in other professions—at least, not in such a specific combination. In the marketing department, you’ll find people who are both creative and analytical, curious and intuitive, decisive and diplomatic. These and many other characteristics set marketers and, to an even greater [...]
