Generation Z’s spending power is expected to reach between $12 billion and $12.6 billion by 2030, the fastest purchasing power growth of any generation before. Generation Z influences 40% of household purchases and, in B2B spaces, 67% of purchases worth $1 million or more. Marketers and executives who haven’t yet figured out how to appeal to this generation will continue [...]
For years, B2B marketers have struggled to build lasting connections with customers. Even account-based marketing, where content and messaging is tailored to an audience of one, often misses the mark. Using data to segment potential buyers and then personalize the messaging—that’s only as good as the data. Even white papers and case studies seem to fall on deaf ears at [...]
You may have several reasons for using AI in your marketing and branding. Some adopted AI to save money; some chose AI to streamline their workflow. Still others jumped on board simply because everyone else did, and they were afraid to be left behind. No matter your reason for making AI part of your marketing and branding efforts, you’re one [...]
It’s a new year, which means new lists of expected marketing trends for 2026. As many might expect, most of these lists involve AI in some way or another. And, yes, AI will likely be part of many strategies, at least for those who haven’t already adopted the technology based on the expected trends lists of 2025 and 2024…and even [...]
