Why Marketing Is Important When You Sell or Exit Your Business

Whenever major changes for businesses are on the horizon, marketing tends to be the first thing cut. Entering a recession? Cut the marketing budget. Facing a pandemic? Cut the marketing budget. Selling your business? Cut the marketing budget. We’ve explained before, particularly when facing a recession and dealing with a pandemic, that these are the worst times to consider cutting [...]

By |2025-04-14T08:26:36-07:00April 14th, 2025|

Understanding the Rapid Evolution of SEO

Search engine marketing and search engine optimization are two of the most crucial pieces of almost any marketing strategy, but lately you may feel as though search tactics and algorithms are changing more quickly than you can keep up with. Even the vocabulary around search marketing seems to grow by the day, with terms like generative engine optimization and answer [...]

By |2024-12-09T15:21:06-08:00December 10th, 2024|

Why Brands Struggle With Buyer Retention After the Holidays

The holidays are the most wonderful time of the year for consumer-based ecommerce and retail marketers, as increased sales are almost always guaranteed. The nature of the season is that people will spend, spend, spend—starting well before Black Friday and continuing right up until Christmas Eve. Once the holidays are over, however, brands struggle to maintain those new customers. Why? [...]

By |2024-11-04T12:24:52-08:00November 4th, 2024|

Guidance for Marketing Through Culture Wars

Marketing leadership roles are fraught with minefields that could blow up a brand’s reputation in mere moments. In the past, these tripwires may have been a product that underperformed, an intern that forgot to log out of the brand Twitter account before going on a profanity-laced tirade, or C-level executive embroiled in some scandal. In recent years, however, announcing any [...]

By |2024-09-11T10:04:47-07:00September 11th, 2024|
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