44dev, Author at myCMOnow

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myCMOnow

myCMOnow means you have experienced marketing leadership within reach today. We become an invaluable part of your executive suite, lead your current internal team, and augment your staff to develop and plan, execute, and track metrics for tailored strategies that align with your goals. Ready to access on-demand leadership, innovative insights, and strategic guidance when and where you need it? Contact us today.

Contact Us

(714) 595-0963
lpapagni@mycmonow.com

Recent Posts

Why Brands Struggle With Buyer Retention After the Holidays
Guidance for Marketing Through Culture Wars
Prepare Your Marketing Strategy for the End of Third-Party Cookies
How Social Media Ecommerce Has Disrupted the Buyer’s Journey
One Major Takeaway from the State of Marketing Report Most Leaders Aren’t Doing Yet

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If you're in between marketing leadership or don't

If you're in between marketing leadership or don't yet have the budget for a full-time CMO, a Fractional CMO is your answer.

A well-rounded holiday marketing campaign finds wa

A well-rounded holiday marketing campaign finds ways to cut through the noise this time of year. While billboards and other out-of-home ads may seem outdated, they could be the very tactic you need to reach your audience.

Find the link to this story in our bio!

#holidaymarketing #outofhomeads #christmasmarketing

Turns out Generation Alpha doesn't take itself too

Turns out Generation Alpha doesn't take itself too seriously, and it also likes marketing that doesn't either.

The link to this article is in our bio!

#genalpha #generationalmarketing #sillymarketing

Wishing you a deliciously spooky Halloween! #hall

Wishing you a deliciously spooky Halloween!

#halloween #creepyandkooky

Inclusive marketing allows all consumers within yo

Inclusive marketing allows all consumers within your target audience to see themselves using your product or service. Here are some tips to help you reach every potential buyer with your branding, messaging, and imagery.

Find the link to this story in our bio!

#inclusivemarketing #inclusivebranding #culturewars

Without a strong understanding of your metrics and

Without a strong understanding of your metrics and reporting, you could be one of the 48% of marketing leaders who couldn’t prove marketing’s value or receive credit for their contributions.

Find the link to this story in our bio.

#marketingdata #marketingmetrics #marketingleadership

Not sure how a Fractional CMO might make a differe

Not sure how a Fractional CMO might make a difference in your organization? Check out the impact we have on the brands we work with. The link is in our bio.

With Generation Alpha set to spend or influence th

With Generation Alpha set to spend or influence the spend of $1 trillion by the end of this year, it’s never too early to learn what makes them tick so you can devise better marketing strategies.
Find the link to this story in our bio!
#genalpha #generationalmarketing #generationalspending

The myCMOnow team is a group of seasoned professio

The myCMOnow team is a group of seasoned professionals that are experts in their field, with experience and certifications that set them apart from other marketing teams.

Sharing your brand’s support for social causes c

Brands that give consumers the experiences they cr

Brands that give consumers the experiences they crave also develop connections much stronger than the parasocial relationships that power social media marketing. Purposeful, meaningful experiences and events tap into emotions that other marketing strategies simply can’t.

The link to this story is in our bio.

#experientialmarketing #consumerexperiences #branding #socialmediamarketing

Nearly one-third of shoppers are expected to start

Nearly one-third of shoppers are expected to start buying gifts before November. Now’s the time to launch your holiday marketing campaigns.

Find the link to this story in our bio!

#holidaymarketing #christmasmarketing #christmasshopping

It’s National Pumpkin Spice Day! If you want to

It’s National Pumpkin Spice Day! If you want to avoid the long lines at the local coffee shop, this recipe for a Pumpkin Spice Latte will help you get your fix.
Find the link to the recipe in our bio!
#pumpkinspice #itsfallyall

If you plan to use AI in your marketing strategy,

What changes have you made to your data-gathering

What changes have you made to your data-gathering strategy to prepare for the end of third-party cookies? We discuss a few alternate strategies here.

Find the link to this blog in our bio.

#thirdpartycookies #firstpartydata #zeropartydata

A Fractional CMO could be exactly what you're look

A Fractional CMO could be exactly what you're looking for.

Third-party cookies are on the way out, but that d

Third-party cookies are on the way out, but that doesn't mean you'll be left without important data. Here's what several brands aren't doing yet—but should be. Find the link in our bio!

#byebyecookies #firstpartydata #thirdpartycookies

With the latest reports showing dissatisfaction wi

With the latest reports showing dissatisfaction with customer experience, one thing is clear: something has to give. This study from Harvard Business Review breaks down each point in the customers interaction to determine where improvement is needed.

Find the link to this story in our bio.

#customerexperience #customerinteraction

We could all use a little encouragement sometimes.

We could all use a little encouragement sometimes. Try elevating those near you in honor of National Encouragement Day. Perhaps someone will lift you up in return!

#encouragement #NationalEncouragementDay

We wouldn’t do what we do if we didn’t think w

We wouldn’t do what we do if we didn’t think we could make a difference. Fortunately, many of our clients agree that myCMOnow makes an impact. Hear them in their own words.

Find the link in our bio.

#testimonials #clientpraise

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