Marketing is one of the world’s fastest-changing professions. A day in the life of a modern Marketing Manager can encompass analytics, content marketing, social media, graphic design, and much more. In a world where the majority of brands are increasing their spend on digital marketing, the best professionals are always looking for resources to make their workflow more efficient and effective. We’ve curated a list of the best strategic marketing tools online, to help you elevate your game:
Analytics
1. Spyfu
You can gain a sneak-peek into your competitors’ organic and paid SEO successes and failures with this free tool.
Competitive analysis is easy with this Chrome extension that reveals the PageRank, traffic stats and more of any website you visit.
You can enjoy much of Moz’s leading web analytics tools free of charge with this reporting app.
Discover how your strategic marketing, including content marketing and social media, stack up against your direct competitors.
5. WooRank
It’s easy to run a free weekly status report on your website’s SEO and traffic health with this strategic marketing tool.
Content Marketing
Source high-quality, royalty-free images in seconds from this extensive library of free pictures.
7. Storify
Integrate social media conversations in slideshow form into your content to increase your appeal.
8. Slideshare
It’s easy to upload presentations to Slideshare’s social network for mass-exposure, which can be embedded into your blog articles.
Develop the perfect idea – and article title – in seconds with HubSpot’s free, customizable topic machine.
10. Google Trends
Access to Google’s own data on the topics driving search is a must-have for strategic marketing!
Social Media
11. Social Mention
This social search engine is widely regarded as a “best-in-class” option for free social monitoring of mentions.
12. TweetDeck
There’s no better tool for in-depth Twitter engagement, including monitoring specific keyword conversations and lists from any device.
13. Social Bakers
Eavesdrop on the hottest social media conversations across multiple networks and pivot your own strategy accordingly!
14. HootSuite
Schedule content with the world’s most-popular social media management platform can come free of charge for up to 5 accounts.
15. Sprout Social
Design and share free reports on the demographics of your social media followers and customer service success rate.
Graphic Design
16. Canva
This free graphic design tools allows you to create stylish Facebook cover photos, custom images, presentations and much more!
17. PlaceIt
Integrate your company’s logo, marketing materials, or products into photos with this easy-to-use tool.
18. Skitch
All you need is an Evernote account to get started with Skitch, which is a simple and powerful way to create quick tutorials. This tool specializes in annotated photos for communication, illustation, and education.
19. HaikuDeck
Create simple, trendy, and gorgeous presentations with HaikuDeck, a tool that allows any marketer to give the impression that they’ve mastered the art of graphic design.
20. ThingLink
Gamification and interactivity are increasingly popular forms of strategic marketing, and ThingLink allows you to tap into interactive graphics without having to write custom code. You can add icons to photos, which appear when your readers hover over the images.
Organization
21. Trello
This is one of the cheapest and most-popular options for project management. It’s web-based, allowing you to collaborate with remote workers and contractors on strategic marketing campaigns.
22. Boomerang
It’s easy to follow-up with leads and associates with Boomerang, a Gmail extension for scheduling emails.
23. Feedly
Keeping up on marketing news is as easy as opening your browser with Feedly, an extension that curates your RSS feeds into an attractive homepage.
24. ToDoIst
Transform your paper to-do list into a living, breathing, digital document with this popular app.
25. WordPress Editorial Calendar
Stay accountable on your content marketing plans and curate resources with this free plug-in for WordPress users.
What tools, tactics, and techniques do you use to keep your strategic marketing on-track? Share your favorites in the comments!
