As a startup founder, you have a lot on your plate. You have your idea, your product. You have your business plan. You have funding. You have your partners. You have your…marketing? With so much to think about when starting a business, sometimes marketing gets shuffled aside. Many make the mistake of believing their new product or service is so [...]
This year alone, US consumers will spend more than $933 billion on ecommerce purchases. Accessories, such as jewelry, will see growth of more than 23%. In other words, if your jewelry isn’t available for online purchase, then you’re missing out. It’s not enough to simply have an online store anymore, though. Online stores are accessible by all, while brick-and-mortar stores [...]
Hiring a fractional CMO for your nonprofit marketing could be the smartest move you’ll make. We understand that underlying doubt you already feel about the previous statement, but allow us to set your mind at ease. Fractional CMOs and nonprofits are actually perfect working relationships, and we think you’ll agree when you see our reasoning. Marketing Is Crucial Whether your [...]
Both in-person and online shopping are seeing increases in their respective numbers. No one has a crystal ball, so marketers must continue to think on their feet as trends begin, change, and fade away. Fortunately, we can use our observations to form a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given marketers [...]
