On the surface, a Fractional CMO and customer LTV may appear to have little to do with each other. After all, by most definitions, a Fractional CMO is temporary—often in place for a period of a few months to two years. The Lifetime Value of a customer, however is, well, defined over the course of several years. In many cases, [...]
With vaccines rolling out around the world and infection numbers waning, the worst is finally behind us. As the economy begins to further open, we’ll see several industries that experienced growth during the pandemic continue to thrive, particularly CPG and virtual meeting technology. The healthcare and fitness industries has also experienced a boom as more and more Americans became aware [...]
It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and millions of Americans found themselves out of work. In order to survive, a massive shift occurred, from traditional advertising and in-person events to overwhelmingly online efforts. Savvy businesses should expect this [...]
Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous articles, then you probably already have a good idea of [...]
