Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous articles, then you probably already have a good idea of [...]
Your business may have recently undergone changes that leave you asking some big, important questions. Some of these changes may be great news, like unprecedented growth that requires more discipline and strategy. Some of the changes may be necessary to mitigate the damage that a pandemic has wrought on your bottom line. Because marketing is often the first budget cut [...]
Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or won’t—use technology. Here are some important statistics to keep in mind [...]
The current economic climate has forced several businesses to make heartbreaking decisions about their executive staff. In many cases, the first to go is marketing. At the same time, many business owners have taken advantage of the PPP loans to expand their companies in an effort to grow through the new economy so they can emerge on the other side [...]
