About Liz Papagni

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So far Liz Papagni has created 195 blog entries.

How to Know You Need a Fractional CMO

The current economic climate has forced several businesses to make heartbreaking decisions about their executive staff. In many cases, the first to go is marketing. At the same time, many business owners have taken advantage of the PPP loans to expand their companies in an effort to grow through the new economy so they can emerge on the other side [...]

By |2020-10-13T09:03:40-07:00October 13th, 2020|

How to Leverage Digital Marketing for B2B: Part Three

By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website and an active social media account. Digital marketing is a process that requires strategy and investment on a regular basis—a very regular basis. Daily, and sometimes hourly, in [...]

By |2020-09-28T08:28:16-07:00September 28th, 2020|

How to Leverage Digital Marketing for B2B: Part Two

When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, so that’s pretty close. You kinda have to be there, too, right? [...]

By |2020-09-14T08:45:12-07:00September 14th, 2020|

How to Leverage Digital Marketing for B2B: Part One

Many B2B companies tend to believe that most of the digital marketing techniques that are popular right now tend to work only for B2C brands. It’s true that Instagram is pretty powerful for sharing new products with potential buyers, and influencers seem more effective when they have physical products to share. However, digital marketing is not only for the business-to-consumer [...]

By |2020-08-21T13:59:34-07:00August 24th, 2020|
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