Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or won’t—use technology. Here are some important statistics to keep in mind [...]
The current economic climate has forced several businesses to make heartbreaking decisions about their executive staff. In many cases, the first to go is marketing. At the same time, many business owners have taken advantage of the PPP loans to expand their companies in an effort to grow through the new economy so they can emerge on the other side [...]
By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website and an active social media account. Digital marketing is a process that requires strategy and investment on a regular basis—a very regular basis. Daily, and sometimes hourly, in [...]
When considering the use of social media marketing for their B2B brand, many either dismiss the idea entirely or plan a limited posting schedule simply for exposure. After all, the rest of the world is using social media—and by “rest of the world” we mean 3.96 billion people, so that’s pretty close. You kinda have to be there, too, right? [...]
