Not every branding, messaging, or product pivot has been the major breakthrough that companies needed to survive whatever difficulties they were suffering. Some of the reasons for the misstep could involve messaging that failed to connect with consumers, a product that failed to solve buyers’ pain points, or an inability to set their brand apart from others within the industry. [...]
Many businesses have experienced a pivot at some point during their existence. For many, the pivot occurs after start up, as the brand finds a strong footing among its customers and competitors. For others, the pivot occurs after years of success lead to a downturn due to emerging technology or a simple lack of interest from consumers. Right now, almost [...]
Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday in 1929? And is the economy facing a serious threat [...]
Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically experience a slow season to [...]
