Digital marketing is a bona fide revolution. The ability to reach buyers where they live on the internet changed everything—how we identify customers, how we target them, and how we convince and convert. Digital marketing also opened up opportunities to actually track the buyer throughout the journey, turning people into raw data. Data then became the moneymaker, not the buyers [...]
With Generation Z nearly grown and marketers finally grasping what reaches these new adults, it’s time to start considering the next round of potential buyers. Enter Generation Alpha, born in 2010 or after. It’s easy to consider this newest generation “just kids,” but to do so could harm your chances for marketing to them. To understand their potential spending power, [...]
Influencers have made their mark on Instagram and YouTube, with 89% and 70% of users on these platforms, respectively. It’s fair to say that these will continue to be the platforms of choice for influencers in the coming months, but it’s also important to look forward to the platforms the next generations will—or already are—using. That’s where TikTok, a wildly [...]
The beauty and personal care industry is expected to top $80 billion in revenue this year and shows no signs of slowing. While brands and products may differ between generations, all generations are considered target markets for beauty and skin care products, from Generation Z to Baby Boomers. Understanding your target audience is key, but you should also be aware [...]
