A new year is right around the corner, and with the new year, we’ll also see new trends in marketing for CPG and food and beverage brands. While some of the tactics we can expect to see more of in 2019 aren’t new, they are sure to be used both in larger numbers and to greater effect as technology continues [...]
Omni-channel marketing is a must for brands that want to connect and engage with younger generations. While Generation X and Millennials move seamlessly from up to three different screens throughout the day, Generation Z will use up to five—television, tablet, smartphone, laptop, and desktop. Omni-channel marketing has made it possible to reach all generations on all screens, but it doesn’t [...]
Now that you’ve mastered marketing your food and beverage or CPG brand to Millennials, there’s another generation to decode. If Millennials were a big change from Generation X in their purchasing habits, then Generation Z will really confound you. Many of the characteristics are the same—including their use of technology and their support of socially conscious brands—but these characteristics appear [...]
Technology changes everything, doesn’t it? Nearly 225 million people in America have smartphones, and over 171 million use messaging apps on those smartphones. Technology has changed the way we do everything, including how we save money when shopping for groceries and other consumer packaged goods. Many still seek out the coupons in the weekly paper. The internet, however, has made [...]
