By 2019, a predicted 80% of all web traffic will be video. This means there’s a greater demand now, more than ever, for engaging, entertaining, and informative video. The problem is, with 80% of internet traffic in video form, new videos have a harder time catching users’ attention. That doesn’t mean using video for your CPG brand is no longer [...]
Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word. After the introduction of [...]
If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path to a purchase. What happens after that purchase? Don’t you want those buyers to come back again [...]
Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($44 billion) of the United States’ purchasing power. That’s a large piece of the pie that only stands to [...]
