Millennials are killing CPG brands. No, not really. This particular generation has been accused of killing everything from dining out to diamonds, so it only seems logical to blame them for killing off consumer packaged goods. The truth, however, is that Millennials don’t have a thing to do with the death of any industry or brand. In fact, they’re more [...]
We recently made our case for digital marketing, specifically in the food and beverage space—but that’s just the beginning of the story. Technology keeps marching on, and so do the wants and needs of your buyers. It’s not enough anymore to have a website or a Facebook page. Your buyers want to be able to find you and engage with [...]
We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]
So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the missteps and taken copious notes of the things that work every time. It’s your turn to shine [...]
