With over one billion users on YouTube, it’s easy to see that video content isn’t going anywhere soon. In fact, as Gen Y and Gen Z continue to explore their own spending power, brands have discovered that video content is often the preferred medium for engagement. Does that mean you should set out right away to start creating video content [...]
Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]
This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work. Believe it or not, [...]
While the whole world watches Snap stock to see if the recently IPO’d company will rise or fall, smart companies are using the social platform to reach new audiences. Snapchat entered the world of social media with a bang, offering something no other platform had dared: transience. While Facebook and Twitter were hard at work making sure every word and [...]
