Marketers have spent the better part of the last five years trying to figure out how to market to millennials. After all, this is the largest cohort since the Baby Boomers—in fact now larger—and therefore hold a tremendous amount of spending power. It’s important to note, however, that while millennials may have tremendous spending power due to the size of [...]
You’re probably already marketing your brand on Facebook and Twitter—and perhaps even LinkedIn. These are often the three social platforms that come to mind when social media marketing is mentioned. There’s another—Instagram—that’s often overlooked for marketing purposes, simply because the others seem to be where all the customers are. If you’ve been avoiding Instagram for any reason, it’s time to [...]
Buyer personas are the backbone of your marketing efforts. You spend hours crafting campaigns meant to reach specific targets according to their age, location, gender, and so many other identifiers. In fact, before you even begin the branding process, knowing your buyers is a key step. But is it possible that you’re missing an important key to understanding your buyers? [...]
For many, the Super Bowl ads aired during the game on Sunday were a big hit. For others, a miss and a reason to boycott. The hype surrounding the controversial Budweiser ad swirled early and strong, with hashtags forming on Twitter near the beginning of last week. The commercial from 84 Lumber, however, was a surprise offering that no one saw coming. [...]
