As a business owner, a brand, you have a vision and a mission that’s yours alone. You built your company on that vision, right? So, what happens when your beliefs disrupt the brand you’ve worked so hard to build? It doesn’t seem possible that your own beliefs could harm a business that you built with those same values, but the [...]
Determining your brand’s position is important to your success. You must know how you stack up against your competitors, how your buyers perceive you, and most importantly, how you perceive yourself. It’s a lot of looking inward, but you must scrutinize thoroughly to ensure your outward appearance is in line with your mission and values. Here are three crucial elements [...]
Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing [...]
Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have previously had time for. Now, you have time for customer service, expanding your product lines, and [...]
