In the first part of this series, we laid the foundation for your brand. Now it’s time to start building from the ground up. This is when you’ll begin to inform your buyers of your brand mission, vision, and position. When developing your brand, the design and voice of your brand must be clearly defined so as not to inspire [...]
By the time you begin making design choices to fit your brand, you should have a deep understanding of your company’s vision and mission—your why, as I like to call it. You also will know your buyer personas inside and out by this point. You’ll know what reaches them on both logical and emotional levels. Without this knowledge, you shouldn’t make [...]
Whether you’re an established business or just getting started, developing your brand is always a must. Knowing who you are, what your message is, and how to get that message to buyers is the most important aspect of your marketing. Starting without understanding your brand will only lead to confused buyers and lackluster revenue. Even if you have a pretty [...]
With so many social media channels out there these days, prospects are bombarded with different brands. There is a lot of noise in the digital marketplace. No matter how unique your product or service may be, you can bet that there are competitors out there with the same or similar offers. How do you stand out among the masses? [...]
