Source So, you have your own business now, but do you know how to take it to the next level? Some people say you can’t truly experience success until you’ve come to appreciate who you are. The same is true for your company. All of this comes down to your brand and what it says about you and your business. [...]
Source Rarely will a marketing agency or consultant tell you that marketing is a waste of time and money, but I’m not afraid to say it like it is. There is a very good chance that you’re wasting money on marketing by pursuing the wrong efforts. You may even suspect the same, but before you give up on marketing entirely, let’s [...]
Source With the New Year approaching quickly, you may have your mind on holiday parties and vacation days. If you haven’t focused thoughts on your brand, you could start 2015 with a fizzle instead of a bang. See, branding has never been more important, especially now that companies have the ability to reach buyers at any time of the day [...]
Source “Branding” can be such a scary term, can’t it? When the word calls to mind huge corporations like McDonald’s and Starbucks, the scariest part of branding might just be the cost. After all, what small to medium business has millions of dollars to create and control their own brand story? For that reason, many put their efforts into [...]
