Would you rather buy from a brand with fragmented messaging, or one with consistent communications? Chances are, the mixed messaging from the first option won’t even make much of an impression. Aberdeen Research has discovered that 65% of best-of-class marketers work to integrate their communications, compared with just 51% of their peers as a whole. Without consistent, clear messaging in [...]
Outsourcing – almost everyone is doing it. Research by Mashable has found that 62% of brands are currently using external contractors, a figure that’s grown significantly in recent years. Why is the decision to outsource marketing on the rise? As brands increasingly invest in digital outreach, there’s a new need for specialists. It can be impossible for companies of any [...]
Marketing is one of the world’s fastest-changing professions. A day in the life of a modern Marketing Manager can encompass analytics, content marketing, social media, graphic design, and much more. In a world where the majority of brands are increasing their spend on digital marketing, the best professionals are always looking for resources to make their workflow more efficient and [...]
Apple creates quality products for creatives. When I say McDonalds, you think convenience. You almost certainly associate BMW with luxury, and Nike with a sense of triumph. The instant word association of these world-famous brands is the product of careful and effective branding practices by their marketing teams. It’s the same reason why Coca Cola has nearly complete worldwide recognition. [...]
