There’s a memorable quote in the 1986 movie Ferris Bueller’s Day Off: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” That line couldn’t be more applicable in 2022. Replace the word “life” with “digital marketing” or “your target audience,” and we get a head start on what programmatic advertising [...]
Determining your target audience isn’t as easy as simply naming the demographic you to hope will buy your product. It may seem that easy; after all, you created your company, your products, and your services with that specific type of buyer in mind. The problem is that target audiences can change over time as they age—or as your brand ages. [...]
Mentors are valuable to anyone who wants to grow in their career, regardless of what that career may be. In marketing, however, mentors can open doors to a host of benefits that go beyond the usual perks that these relationships offer. The knowledge gleaned from marketing mentors goes beyond the insight into negotiation tactics, networking opportunities, and career resources. [...]
Measuring success as a marketer is crucial for several reasons. First, you have concrete proof that what you’re doing works or doesn’t work. Not only does this help you justify the work you’re doing, but also this information can be used to tweak, overhaul, or even scrap your current marketing campaigns. Second, you can determine where your budget has the [...]
