About Liz Papagni

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So far Liz Papagni has created 195 blog entries.

How Changes in Digital Privacy Are Affecting Marketing Strategies

While changes in digital privacy have been well received by general consumers, they’ve made life a bit harder for marketers. The ability to track buyer behavior has been the cornerstone for providing relevant and personalized ads through various platforms, including PPC and social media. It’s true that Apple and Google have certainly put a damper on marketing and advertising efforts. [...]

By |2022-03-29T10:52:33-07:00March 29th, 2022|

The Difference Between Marketing Leadership and Management

Many make the mistake of believing that marketing leadership and management are interchangeable terms. While there may be some overlap in the broad functions of both jobs, there are distinct differences between the two positions. Expecting one to perform the tasks of both management and leadership could leave all involved feeling frustrated and shortchanged. By realizing the differences between the [...]

By |2022-03-01T11:58:13-08:00March 1st, 2022|

Social Media Trends Every CMO Should Know in 2022

Knowing the trends before they become trends is necessary for successful social media marketing. In 2021, more than 72% of Americans used social media platforms on a regular basis. If you want to keep those users’ attention, it’s imperative to stay up to date with current and upcoming trends in social media marketing. That may sound like a tall order with trends coming [...]

By |2022-02-07T07:44:05-08:00February 7th, 2022|

5 Reasons to Hire a Fractional CMO in 2022 for Your Ecommerce Business

If you’re ready to scale your ecommerce business in 2022, marketing is a must. And not just marketing, but a comprehensive marketing strategy that defines and supports your brand, provides cohesive messaging, grows brand and product awareness, and provides measurable results. That requires more than one social media “expert” at the wheel. You need real marketing leadership. Companies that dedicate [...]

By |2022-01-12T13:01:10-08:00January 12th, 2022|
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