A general fatigue exists around the discussion of the novel coronavirus, but the fact remains that the pandemic has shifted consumer behavior in ways that may never shift back. Fear has directed buyers to new shopping avenues, and brands have followed in order to survive. When buyers discover these new shopping avenues are not just safer but also more convenient, [...]
More and more businesses are beginning to reopen their doors to consumers across the country, prompting economists to proclaim the coming economic bounceback. While shopping may continue to look different for many in various ways, marketers must be prepared for the expected sales increase that’s sure to come. However, just as we can’t expect to immediately go back to “business [...]
After two months of the “new normal” your brand likely has a better handle on what this pandemic means for the present and future of your bottom line. We’re well past the flurry of emails reassuring buyers that you’re “in this together,” or that “we’re still here.” Yes, things are still unfamiliar. Consequences for marketing choices during the past eight [...]
Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business as you know it and the economy that will emerge during [...]
