3 Reasons You Should Be Marketing for the Economic Bounceback

After two months of the “new normal” your brand likely has a better handle on what this pandemic means for the present and future of your bottom line. We’re well past the flurry of emails reassuring buyers that you’re “in this together,” or that “we’re still here.” Yes, things are still unfamiliar. Consequences for marketing choices during the past eight [...]

By |2020-05-22T08:49:57-07:00May 22nd, 2020|

5 Steps to Grow Your Business in the Emerging Economy: Step Five Is Growth Measurement

Now that you’ve refined your products, messaging, and audience, and accelerated your company’s new growth, you’ll want to measure your success. Of course, as a C-suite executive or business owner for several years, you’re already aware of the benefits of measuring and analyzing your metrics. The difference between business as you know it and the economy that will emerge during [...]

By |2020-04-27T09:03:38-07:00April 21st, 2020|

5 Steps to Grow Your Business in the Emerging Economy: Steps Three and Four Are Refinement and Acceleration

Not every branding, messaging, or product pivot has been the major breakthrough that companies needed to survive whatever difficulties they were suffering. Some of the reasons for the misstep could involve messaging that failed to connect with consumers, a product that failed to solve buyers’ pain points, or an inability to set their brand apart from others within the industry. [...]

By |2020-04-15T10:37:12-07:00April 15th, 2020|

5 Steps to Grow Your Business in the Emerging Economy: Step Two Is a Grand Plan for Innovation and Investment

Many businesses have experienced a pivot at some point during their existence. For many, the pivot occurs after start up, as the brand finds a strong footing among its customers and competitors. For others, the pivot occurs after years of success lead to a downturn due to emerging technology or a simple lack of interest from consumers. Right now, almost [...]

By |2020-04-09T11:15:55-07:00April 9th, 2020|
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