Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday in 1929? And is the economy facing a serious threat [...]
Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically experience a slow season to [...]
Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, is the most powerful marketing [...]
A functional ecommerce checkout page might seem like enough to move your merchandise, but the truth is that your ecommerce website should include several features to ensure that your visitors are convinced so that you can convert them into customers. In the simplest of terms, your checkout page should eliminate any friction between the “want” and the “have.” Let’s take [...]
