Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, which, as we all know, is the most powerful marketing [...]
A functional ecommerce checkout page might seem like enough to move your merchandise, but the truth is that your ecommerce website should include several features to ensure that your visitors are convinced so that you can convert them into customers. In the simplest of terms, your checkout page should eliminate any friction between the “want” and the “have.” Let’s take [...]
It’s never a bad time to improve your marketing strategies. With a new year just around the corner—and a whole new decade, at that—everyone is making resolutions to better their lives and their businesses. What better time to resolve to increase engagement and action with your customers? These resolutions take your customer’s intentions into account, meaning that every marketing move [...]
Digital marketing is a bona fide revolution. The ability to reach buyers where they live on the internet changed everything—how we identify customers, how we target them, and how we convince and convert. Digital marketing also opened up opportunities to actually track the buyer throughout the journey, turning people into raw data. Data then became the moneymaker, not the buyers [...]
