Experiential marketing isn’t new. In fact, over the past few years, we’ve seen brands big and small work hard to create events and experiences that will live on in their customers’ hearts and minds. Whether these are pop-up shops like Luke’s Diner of Gilmore Girls fame or the Kwik-E-Marts that appeared before The Simpsons Movie; installations like the #WeighThis campaign for Lean Cuisine, [...]
With all the marketing and branding focus on influencer marketing through Facebook, Instagram, and YouTube, email marketing just seems like a thing of the past. Right now, 85% of Generation Z says they use email at least one time per month. That doesn’t sound like a lot to those of us who live in our inboxes every day. These numbers may [...]
You know where they are. Gen Z and Millennials have grown up on the internet for most (if not all) of their lives. These internet natives have technology wired into everything they do. And it’s not just desktops and laptops. People spend, on average, 3 hours and 40 minutes on their phones every day. Here are some strategies this newer [...]
A new year is right around the corner, and with the new year, we’ll also see new trends in marketing for CPG and food and beverage brands. While some of the tactics we can expect to see more of in 2019 aren’t new, they are sure to be used both in larger numbers and to greater effect as technology continues [...]
