Now that you’ve mastered marketing your food and beverage or CPG brand to Millennials, there’s another generation to decode. If Millennials were a big change from Generation X in their purchasing habits, then Generation Z will really confound you. Many of the characteristics are the same—including their use of technology and their support of socially conscious brands—but these characteristics appear [...]
Technology changes everything, doesn’t it? Nearly 225 million people in America have smartphones, and over 171 million use messaging apps on those smartphones. Technology has changed the way we do everything, including how we save money when shopping for groceries and other consumer packaged goods. Many still seek out the coupons in the weekly paper. The internet, however, has made [...]
By 2019, a predicted 80% of all web traffic will be video. This means there’s a greater demand now, more than ever, for engaging, entertaining, and informative video. The problem is, with 80% of internet traffic in video form, new videos have a harder time catching users’ attention. That doesn’t mean using video for your CPG brand is no longer [...]
Once upon a time, consumer packaged goods were discovered through traditional advertising (print, television, and radio) or through placement on supermarket shelves. While this may still be enough for food and beverage brands to reach a portion of their target audience, marketing has taken a huge shift toward the use of technology to spread the word. After the introduction of [...]
