Is Customer Service Part of Your Marketing Strategy?

If you’ve never really considered customer service an important step in your marketing strategy, then now’s the time to start. You’re already aware of the buyer’s journey and how to tailor your marketing to reach those customers wherever they are on the path to a purchase. What happens after that purchase? Don’t you want those buyers to come back again [...]

By |2018-08-27T11:58:48-07:00August 27th, 2018|

4 Things to Know About the Future of Social Media for Gen Z

Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($44 billion) of the United States’ purchasing power. That’s a large piece of the pie that only stands to [...]

By |2018-07-31T11:03:10-07:00July 31st, 2018|

How to Reach Millennials With Your CPG Brand

Millennials are killing CPG brands. No, not really. This particular generation has been accused of killing everything from dining out to diamonds, so it only seems logical to blame them for killing off consumer packaged goods. The truth, however, is that Millennials don’t have a thing to do with the death of any industry or brand. In fact, they’re more [...]

By |2018-07-31T07:51:42-07:00July 11th, 2018|

Not Just Digital: Why Food and Beverage Brands Should Be Omnichannel

We recently made our case for digital marketing, specifically in the food and beverage space—but that’s just the beginning of the story. Technology keeps marching on, and so do the wants and needs of your buyers. It’s not enough anymore to have a website or a Facebook page. Your buyers want to be able to find you and engage with [...]

By |2021-04-13T04:40:21-07:00June 13th, 2018|
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