We’ve all seen the heartwarming, amusing, informative social media posts that make the rounds for Coca-Cola, Doritos, and Campbell’s. Brands like Kellogg’s, Ben & Jerry’s, and Oreo have been dominating the social media and digital marketing landscape for years. Even healthy brands like Chobani, Clif, and Kind are muscling their way into the spotlight—and buyers’ consciousness—through the use of various [...]
So, you’re ready to launch the next big thing for your brand—maybe a new fiber bar or a delicious new hydrating sports drink. You’ve launched products before; it’s how you got where you are now. As an emerging brand, you’ve learned from the missteps and taken copious notes of the things that work every time. It’s your turn to shine [...]
Educating your customers on the benefits of your products and services has long been the definition of marketing, but in this era of immediate access through the internet, that definition has begun to evolve. Word-of-mouth is still and probably always will be the most powerful marketing tool you’ll have in your toolbox, especially with outlets that social media provides. This [...]
Blogging for your emerging food and beverage brand may seem like a pointless endeavor. What could you possibly say about your products that buyers won’t learn by tasting or even seeing? That’s why so many brands have made the transition to social media, particularly Instagram. We still see the benefit of a blog, however, especially for growing food and beverage [...]
