Consider some of the world’s most famous pairings: Mickey and Minnie. Abbott and Costello. Bert and Ernie. Calvin and Hobbes. Romeo and Juliet. Jack and Rose (I’ll never let go!). Branding and…Marketing? Yes, just as with the world-famous pairs listed before, branding and marketing can’t—and shouldn’t—exist without each other. One simply can’t work as well without the other. If you’ve [...]
Your brand is by no means small, but you’re definitely no Amazon. Hey, only Amazon is Amazon, right? Still, when you’re living in a world of Apples, and Coca-Colas, and Facebooks, any brand that doesn’t stack up can feel tiny. You already have what it takes to drive your brand to the next level. You must, or you wouldn’t be [...]
For years, Instagram has been the darling of B2C brands, as the image-friendly platform provides the perfect setting to show off products and share video tutorials. Businesses that sell to other businesses, however, have struggled to find a good use for Instagram as a social marketing tool. Since Instagram has over 800 million monthly users, it may be time to reconsider [...]
A picture is worth a thousand words. That’s how that old saying goes. When it comes to telling your brand story, this old-school catchphrase is right on the money. According to the latest studies, we remember 10% of information we heard three days later, but we remember 65% of information we saw. There is no way to deny that images [...]
