You have a business blog, don’t you? With so many benefits available to your business, why wouldn’t you? Your company’s blog provides a host of opportunities for you, including: More chances to optimize for search More informed customers Wider reach through social channels Increased traffic to your website Opportunities for convincing and converting However, we also know that content on [...]
We’re roaring toward 2018, and as the days change, so do several of the marketing trends we’ve used in 2017. Many of the strategies you’ve used in the past aren’t going anywhere. Content, for instance, will always be important to help you educate and delight your buyers. Other activities, however, are already changing at a blistering pace. Are you ready [...]
Oh, my goodness! Thanksgiving is next week, which means Black Friday is, too. How did 2017 go by so quickly? If you’re looking forward to a busy holiday season, then you’ve probably been planning your marketing efforts for a while now. There may be a few things you’ve forgotten, though. That’s why we pulled together this list of last-minute marketing [...]
It's easy for your marketing department to get caught up in the day-to-day tasks that need to be done. Post this many Facebook updates, tweet this many times, write a blog, check the SEO, create that video, boost that ad, bid on those keywords… The list of daily activities necessary to market our businesses is long and sometimes difficult. We’re always learning—even [...]
