When marketing to Generation Z and Millennials, Instagram is an invaluable tool. The numbers are clear: this is where your target market spends their time on social media. And they love their brands and influencers on Instagram, too. Now, it’s up to you to figure out how to drive higher engagement on Instagram. Like Back No one wants to have [...]
Regardless of how large or small your company may be, the idea of competing with a company like Walmart or Amazon probably has you feeling a little incredulous. It’s not possible, is it? Of course it is. You can compete with big brands with the right marketing tactics. Remember, the big guys were all once small brands, too. So, how [...]
With over one billion users on YouTube, it’s easy to see that video content isn’t going anywhere soon. In fact, as Gen Y and Gen Z continue to explore their own spending power, brands have discovered that video content is often the preferred medium for engagement. Does that mean you should set out right away to start creating video content [...]
Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]
