Your brand is your most important asset. How your buyers perceive your company determines whether or not they’ll make a purchase, refer you to other customers, and—most importantly—come back for more. That relationship between you and your buyers is a lot more fragile than you might think. One PR disaster may be all that stands between you and a bad [...]
This year, 87% of marketers plan to launch at least one influencer marketing campaign. Social proof is huge for Millennials and the up-and-coming Generation Z, and influencer marketing is one of the most effective ways to provide that validation they seek. All you have to do is find the right influencers and put them to work. Believe it or not, [...]
While the whole world watches Snap stock to see if the recently IPO’d company will rise or fall, smart companies are using the social platform to reach new audiences. Snapchat entered the world of social media with a bang, offering something no other platform had dared: transience. While Facebook and Twitter were hard at work making sure every word and [...]
Marketers have spent the better part of the last five years trying to figure out how to market to millennials. After all, this is the largest cohort since the Baby Boomers—in fact now larger—and therefore hold a tremendous amount of spending power. It’s important to note, however, that while millennials may have tremendous spending power due to the size of [...]
