While the whole world watches Snap stock to see if the recently IPO’d company will rise or fall, smart companies are using the social platform to reach new audiences. Snapchat entered the world of social media with a bang, offering something no other platform had dared: transience. While Facebook and Twitter were hard at work making sure every word and [...]
Marketers have spent the better part of the last five years trying to figure out how to market to millennials. After all, this is the largest cohort since the Baby Boomers—in fact now larger—and therefore hold a tremendous amount of spending power. It’s important to note, however, that while millennials may have tremendous spending power due to the size of [...]
You’re probably already marketing your brand on Facebook and Twitter—and perhaps even LinkedIn. These are often the three social platforms that come to mind when social media marketing is mentioned. There’s another—Instagram—that’s often overlooked for marketing purposes, simply because the others seem to be where all the customers are. If you’ve been avoiding Instagram for any reason, it’s time to [...]
Buyer personas are the backbone of your marketing efforts. You spend hours crafting campaigns meant to reach specific targets according to their age, location, gender, and so many other identifiers. In fact, before you even begin the branding process, knowing your buyers is a key step. But is it possible that you’re missing an important key to understanding your buyers? [...]
