It happens more often than you might think: brand hijacking. Most recently, New Balance has struggled to maintain control of its own brand story, as the shoes have been dubbed “the official shoes of white people” by an influencer who truly believed the brand would be thrilled with the designation. Other brands have watched their own stories retold by consumers [...]
If you pay attention to marketing news, then you’ve probably heard a few things about Wendy’s in the past few days. The fast food giant has used social media engagement to flame more than its burgers lately. The good-natured roast started when a Twitter user accused Wendy’s of lying about their never-frozen beef. What followed has become the stuff of [...]
A new year, a new…website? Well, you may not need to go that far, but the truth is this: Your website could be dragging you down. With a new year beginning, maybe it’s time to finally resolve to get your branded website up to date and working hard for you. “But how much could an outdated website actually hurt?” you [...]
As a business owner, a brand, you have a vision and a mission that’s yours alone. You built your company on that vision, right? So, what happens when your beliefs disrupt the brand you’ve worked so hard to build? It doesn’t seem possible that your own beliefs could harm a business that you built with those same values, but the [...]
