7 Ways to Reinforce Your Brand with Social Media

Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing [...]

By |2018-01-24T10:59:28-08:00November 22nd, 2016|

Maintaining Your Brand’s Humanity with Automated Marketing

  Digital marketing allows so many ways to automate processes, from the collection of leads through your website to the scheduling of social media posts. Automated marketing has, understandably, opened up time in your schedule so you can focus on things you may not have previously had time for. Now, you have time for customer service, expanding your product lines, and [...]

By |2021-04-13T05:26:16-07:00November 15th, 2016|

What’s in a Slogan? Popular Literary Devices to Make Your Words Work

What are some of the most enduring slogans and taglines? Think for a moment about the ones you really love, the ones that captured the essence of the brand while also capturing the attention of consumers. What makes them so special, and how can you do the same for your business? Believe it or not, crafting a memorable slogan or [...]

By |2021-04-13T04:49:19-07:00November 4th, 2016|

Embracing Your Brand Archetype

One of the points that I can’t stress enough, as a branding and marketing professional, is to know your customer. Your buyer personas are a direct reflection of your brand, so you must know them inside and out before you begin crafting your message. When creating your buyer personas, you may find that many of your customers fit into particular [...]

By |2018-01-24T11:05:52-08:00October 10th, 2016|
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