A new year, a new…website? Well, you may not need to go that far, but the truth is this: Your website could be dragging you down. With a new year beginning, maybe it’s time to finally resolve to get your branded website up to date and working hard for you. “But how much could an outdated website actually hurt?” you [...]
As a business owner, a brand, you have a vision and a mission that’s yours alone. You built your company on that vision, right? So, what happens when your beliefs disrupt the brand you’ve worked so hard to build? It doesn’t seem possible that your own beliefs could harm a business that you built with those same values, but the [...]
Determining your brand’s position is important to your success. You must know how you stack up against your competitors, how your buyers perceive you, and most importantly, how you perceive yourself. It’s a lot of looking inward, but you must scrutinize thoroughly to ensure your outward appearance is in line with your mission and values. Here are three crucial elements [...]
Social media has become one of the most important tools in a brand’s toolbox, but it’s a waste of time if you don’t know how to use it. Your messaging must be crafted with the sole intention of supporting and reinforcing your brand. There are several working parts that need your attention. Let’s explore them to make sure you’re doing [...]
