By the time you begin making design choices to fit your brand, you should have a deep understanding of your company’s vision and mission—your why, as I like to call it. You also will know your buyer personas inside and out by this point. You’ll know what reaches them on both logical and emotional levels. Without this knowledge, you shouldn’t make [...]
Whether you’re an established business or just getting started, developing your brand is always a must. Knowing who you are, what your message is, and how to get that message to buyers is the most important aspect of your marketing. Starting without understanding your brand will only lead to confused buyers and lackluster revenue. Even if you have a pretty [...]
With so many social media channels out there these days, prospects are bombarded with different brands. There is a lot of noise in the digital marketplace. No matter how unique your product or service may be, you can bet that there are competitors out there with the same or similar offers. How do you stand out among the masses? [...]
Source The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That’s one of the reasons podcasts have seen such a steady growth. It’s a medium that allows listeners to multi-task while [...]
