Developing Your Brand from Bottom to Top, Part I

Whether you’re an established business or just getting started, developing your brand is always a must. Knowing who you are, what your message is, and how to get that message to buyers is the most important aspect of your marketing. Starting without understanding your brand will only lead to confused buyers and lackluster revenue. Even if you have a pretty [...]

By |2018-01-24T11:07:10-08:00August 18th, 2016|

The Essence of Authenticity

  With so many social media channels out there these days, prospects are bombarded with different brands. There is a lot of noise in the digital marketplace. No matter how unique your product or service may be, you can bet that there are competitors out there with the same or similar offers. How do you stand out among the masses? [...]

By |2021-04-13T05:51:41-07:00July 9th, 2016|

The Power of Podcasting: Get Your Brand Heard

Source The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That’s one of the reasons podcasts have seen such a steady growth. It’s a medium that allows listeners to multi-task while [...]

By |2021-04-13T05:21:04-07:00July 9th, 2016|

3 Tips on How to Make Your Marketing Emails Stand Out Among the Noise

Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you -  A  perfect, open invitation to nurture and build trust in your brand. Email marketing has been around for nearly [...]

By |2018-01-24T11:08:11-08:00March 23rd, 2016|
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