Source “Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.” – Kevin Roberts CEO Saatchi & Saatchi Every marketing company out there wants to be your “marketing partner,” but do they really know what that means? Do you know what [...]
Source New business owners aren’t always aware of the need to establish the proper branding. If you plan on being the face of the business, you may understand why you would need to plan for and develop a personal brand but not a corporate brand. Conversely, you may think you only need to develop a corporate brand with the hopes [...]
Source We’ve all heard the saying: content is king. Is it, really? Let’s consider the content you provide your customers for a moment. Is there anything remotely royal about it? With the latest changes to Google’s algorithms, content is more important than ever—but not just content. You have to provide quality content. If you’re not, then the crown is [...]
Source So, you have your own business now, but do you know how to take it to the next level? Some people say you can’t truly experience success until you’ve come to appreciate who you are. The same is true for your company. All of this comes down to your brand and what it says about you and your business. [...]
