Source With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re hiding behind your company’s identity, you’re missing your chance to make [...]
Source Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if they’re not helping your brand? Besides appearing culturally relevant, of course. The hashtag [...]
No matter your marketing strategy, you should consider each and every potential customer as an individual relationship. And yes, I mean like dating. This is exactly how inbound marketing is structured, though you can go a bit too far if you’re not careful. The key is to treat each relationship as fragile from the very beginning. Remember, your customers can [...]
Source As we’ve seen, consumers have the power to change a brand’s story. No brand, no matter how large or small, is so powerful that they don’t need to worry about consumers’ effects on their bottom line. Consider the new brand story of Apple, which has recently faced backlash regarding faulty software updates and, worse, phones that bend when crammed [...]
