Source With the New Year approaching quickly, you may have your mind on holiday parties and vacation days. If you haven’t focused thoughts on your brand, you could start 2015 with a fizzle instead of a bang. See, branding has never been more important, especially now that companies have the ability to reach buyers at any time of the day [...]
Source “Branding” can be such a scary term, can’t it? When the word calls to mind huge corporations like McDonald’s and Starbucks, the scariest part of branding might just be the cost. After all, what small to medium business has millions of dollars to create and control their own brand story? For that reason, many put their efforts into [...]
Source Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control of your content. Still not sure how powerful your content is? [...]
Source With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re hiding behind your company’s identity, you’re missing your chance to make [...]
