Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should be also. Of course, you’ll [...]
Source We’ve talked before about how branding should come before absolutely anything else, and that includes your marketing plan. Yes, your brand should come even before you begin writing your marketing plan. Without a clear understanding of your voice and vision—of how you want the world to see your company—you’ll struggle to match your marketing plan to your brand. Here [...]
Source Branding encompasses so many different principles and ingredients that many times companies mistake one of the parts for their brand as a whole. Are you guilty of labeling the wrong things your “brand”? Do you even know what these pieces and parts are? Let’s take a look. Your Brand Is Not Your Logo Yes, your logo is the symbol [...]
Website design is daunting, to say the very least. Even with a DIY program, you still must customize your company’s site enough to stand apart from other. Help from a web developer is always beneficial, but even they can’t provide all the assistance you need. What could possibly be missing from a website crafted by a professional developer? Your brand. [...]
