Source Branding encompasses so many different principles and ingredients that many times companies mistake one of the parts for their brand as a whole. Are you guilty of labeling the wrong things your “brand”? Do you even know what these pieces and parts are? Let’s take a look. Your Brand Is Not Your Logo Yes, your logo is the symbol [...]
Website design is daunting, to say the very least. Even with a DIY program, you still must customize your company’s site enough to stand apart from other. Help from a web developer is always beneficial, but even they can’t provide all the assistance you need. What could possibly be missing from a website crafted by a professional developer? Your brand. [...]
Source A business blog for your brand is one of the most important tools in your marketing arsenal. Sure, you’ve got all the statistics to support the need for a blog, such as 55% more traffic and costs of 62% less per lead. What you may not realize, however, is that blogging is imperative for your brand. This is your [...]
Source When marketing your brand to the masses, content is your most valuable tool. Don’t be fooled into believing that content is simply the text on your blog or website, however. You can convey your brand values and identity through various media, with one of the most powerful being video. Research shows that 59% of consumers prefer to watch a [...]
