Source We've talked about why building a brand for professional service industries is important, and we've run through the many reasons brand development can be difficult. Now that you’re on board, you need to know how. Unfortunately, many service industries simply don’t understand how powerful differentiation between brands really is. One such industry is accounting. For one moment, consider ten [...]
Source Companies that provide professional services often struggle when developing and implementing their brand. In fact, the process is so difficult that many small businesses simply give up and just hope their “brand” will eventually identify itself. If you think those businesses eventually fold, you’d probably be right. Even companies that offer no tangible products need to develop some identity [...]
Source When you think “brand,” the giants probably come to mind first: Coca-Cola, Nike, Amazon, Google. These powerhouse companies spend millions each year just maintaining public perception and sentiment. As a small business owner, you may feel as though a “brand” isn’t necessary, since you aren’t now—and may never be—on the same level as these international corporations…but you’d be wrong. [...]
Source Search engine optimization doesn’t have to be a challenge, especially if you’re well familiar with your brand. The connection between SEO and branding must be formed from the beginning for the strongest possible ties. Perhaps concentrating on SEO at the branding stage doesn’t seem like a wise use of your time. After all, you’ll spend hours developing your [...]
